There has been a big shakeup in Monopoly’s eight classic game pieces. Say goodbye to the boot, thimble and wheelbarrow tokens. The ouster of the classic trio is the result of an online vote Monopoly parent Hasbro (HAS) held in January at VoteMonopoly.com, marking the first time in Monopoly’s 82-year history that Hasbro crowdsourced the future of the game.
Voters were faced with a choice: Should Hasbro replace some or all of the traditional game pieces like the boot and top hat with more culturally relevant items like a computer, hashtag or emoji? More than 4.3 million votes determined the newly configured group of eight: a T-Rex, penguin and rubber ducky will join the five classic tokens, Scottie, the dog, cat, hat, battleship and car. The boot, thimble and wheelbarrow won’t appear in the game starting this fall.
Fans of Monopoly were asked to select their favorite eight tokens from 64 possible options. A total of 56 were entirely new, while the other eight were the classics. The boot and thimble have been a part of the board game since 1935 and the wheelbarrow was introduced in the 1950s. Jonathan Berkowitz, senior vice president of marketing for Hasbro Gaming said, “While we can’t say why these exact tokens were chosen or who exactly chose them, we know they represent the voices of our fans young and old from around the world.”
He said fans of the now rejected thimble, boot and wheelbarrow did rally hard to keep them around longer. Berkowitz said, “We saw a lot of passionate fans out there, considering Singer Sewing Co., who rallied their fans on their social pages to keep the thimble token.” Hardware chain Ace Hardware used social media to drum up support for the wheelbarrow. He further added, “I imagine that the thimble, boot, and wheelbarrow tokens don’t resonate as much with today’s fans.”
Although crowdsourcing input is unique for the brand, Hasbro has set up 300 different versions of Monopoly to date. Most recently Hasbro released a cashless version of the game, Monopoly Ultimate Banking, which used bank cards and an electronic banking unit instead of paper bills. Berkowitz said, “We’re always listening to our fan base. They’re very engaged with the brand, especially on Facebook. We want them to continue to weigh in with ideas.”