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Melissa McCarthy Looks to Outfit All Women In New Ad Campaign

Melissa McCarthyIt looks like Melissa McCarthy is really in the holiday spirit; at least, it might seem that way from her recent ad campaign for her clothing collection “Melissa McCarthy Seven7.”

“It’s fitting it was a holiday shoot. It felt like a party,” comments photographer Brian Bowen Smith in a related statement to E! News. “Melissa was great and shocker funny. She has a very good handle on what she wants and how to achieve it.”

He goes on to say, “Her line is full of life and love. Like her. I was happy to be a part of it.”

Indeed, the 45-year-old award-winning comic actress has a line which features fun blouses, cropped denim, and high-waisted skirts, among other things; and no item is more than $150.

“I just don’t quite see the cut off,” she explained to E! News’ Marc Malkin while visiting an LA Lane Bryant store. “I don’t believe in kind of sectioning and segregating people in anything.”

Perhaps this is why her line, which launched just this past summer, features clothing at sizes between 4 and 28.

She argues, “I think most women in the U.S. are a 14. I think like 72 percent of women are a 14. So I think it’s a little insane if you’re in the business to tell your biggest section of clientele that you don’t want their business.”

And apparently, this is not just a side project for McCarthy, who says this has always been a passion of hers. In an interview with Vogue earlier this year, in fact, she said: “[Designing clothing is] always what I thought I would do. I went into clothing and textiles in college and moved here with Brian Atwood. I was going to finish at FIT and he made me do stand-up on the second night.”