Lyft will introduce a new program called Round-Up & Donate in the coming weeks, which will allow riders to make a charitable contribution when they take a ride with the service.
Riders will be able to opt into the program, which will necessarily round up their fare to the nearest whole dollar. The company announced the program in an ad in The New York Times, asserting that “parking your backsides in the back seats crosswise the nation is a way to reconstruct our communities around people, not cars.” A blog post aimed at drivers notes that if a fare is $12.75, it will be rounded up to $13, with the extra $0.25 will go to a charity.
The company’s ad explains that users will be able to make a difference with climate change and the “pursuit of equality,” but it doesn’t specify what charities riders will be able to donate to. Lyft’s spokesperson says that users will be able to select a charity from a provided list in the app and that it will explore ways for passengers to vote on others for inclusion. The company also further said that riders will be able to change the charity that they’re donating to, and will let them opt out of the program at any time.
Many numbers of stores already allow shoppers to do something similar, and Texas ride-share nonprofit Ride Austin allows riders to do the same to “provide local charities contributions on the current basis.” Lyft itself is not a stranger to charitable giving: earlier this year, the company announced that it would donate one million dollars to the American Civil Liberties Union.