Google, the giant search engine has confirmed that next year that Chrome will come with built-in ad blocker technology which will restrict the annoying ads which cling to the website. It will also help the publishers to understand how they will be affected by ad blocker tool.
As online advertisement has become the primary source of income for many companies, the new tool is alerting publishers to be ready for this change. The Ad Experience Report will help publishers to know how they will be affected by inbuilt ad blocker tool. This tool will help the users as they won’t see annoying ads. However, one needs to note that only annoying ads will be blocked by this tool, as a result, the users will see only fewer ads.
The ad blocker which will be launched next year will eliminate the necessity of downloading the third-party software to block the ads. The company’s senior VP for ads and Commerce Sridhar Ramaswamy claimed that an ad blocker is on its way to Chrome.
The caution is given to all publishers which will help them to assess their ads and remove disruptive ads from that page. Only disruptive ads containing intrusive advertisement, autoplay videos with sound that occupy the entire screen. The users will also give permission to publishers to launch their own ad blocking software and whitelist the site so the non-annoying ads will be displayed or they have to pay a small amount to access ad-free content.
Nowadays ads are annoying users and the third-party ad blockers blocks all the ads including the ones which are not annoying and have good content for users. The technology released by Google is not the exact ad blocker, in fact, it is a kind of filter which removes the ads that consumers hate the most like popups, flash ads or the autoplay ads which cannot be stopped within certain time limit.
The unacceptable and annoying ads are analyzed by the group called Coalition for Better Ads which comprises of Facebook, Google, News Corp and The Washington Post members.