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Global Horizontal Portal Market: Increasing need for portals and digital engagement technologies are key factors driving growth of global horizontal portal market

Global Horizontal Portal Market: Portal is state of access to data, people, and different business capacities tending to clients, customers, business operations, and representatives. Horizontal portal is a form of enterprise portal that is used by many users across an enterprise for a variety of business functions through various types of network such as Local Area Network (LAN), Metropolitan Area Network (MAN), and Wide Area Network (WAN). Horizontal portals are used to improve connections between individuals, data, and applications, with the goal being to allow clients to explore and reach content and data. It also offers dynamic personalization of applications. Horizontal portal participates and gathers information from cross-enterprise allocations as well as from line-of-business tools.

Increasing need for portals and digital engagement technologies are key factors driving growth of the global horizontal portal market. In addition, growing awareness of digitization among younger users, and increasing adoption in various emerging economies are some other factors boosting growth of the global horizontal portal market, and this is expected to continue during forecast period.

However, high initial cost and sophisticated user design of horizontal portals are primary factors hampering growth of the global horizontal portal market currently. Also, secure and contextual access to the horizontal portal is one of the major challenges currently, which is restraining adoption and impacting growth of the global horizontal portal market. This is expected to continue until the challenges are resolved.

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The global horizontal portal market has been segmented on the basis of solution type, application, and region. On the basis of region, the global horizontal portal market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Penetration and adoption of horizontal portal solutions in various enterprises and organizations in North America and Western Europe is significantly high currently. Owing to increasing number of small and medium enterprise in countries in Asia Pacific such as India and China, adoption of horizontal portals is expected to increase significantly during the forecast period.

Prominent players in the global horizontal portal market include Liferay Inc., Oracle Corporation, IBM Corporation, Adobe Systems Inc., Backbase, Hippo B.V, Episerver, Jahia Solutions Group SA, Kentico Software, Salesforce.com Inc., and Sitecore.