Global Food Supplement Market: Food supplements are generally known as dietary supplements which are a concentrated source of nutrients that add nutritional value in a normal diet. Food supplements are a rich source of one or many combination of nutrients such as vitamins, minerals, herbs, amino acids and calcium. Supplements are used to maintain amount of specific nutrients in a body which particularly helps to overcome deficiencies. Food supplements are widely available in many forms such as tablets, capsules, softgels, gelcaps, liquids, or powders.
Rising demand for healthy diet to avoid strokes, heart attacks, obesity, diabetes, atherosclerosis, and problems related to immunity caused by sedentary lifestyle and dependency on ready-to-eat food products are key factors driving growth of the global food supplements market. In addition, increasing adoption of food supplements owing to growing health consciousness among the general population, and increase incidence of mal-nutrition in emerging economies are major factors expected to fuel growth of the global food supplements market over the forecast period.
However, increasing incidence of side-effects due to excessive intake of food supplements is a key factor restraining growth of the global food supplements market. Additionally, stringent government regulations in developed countries for use of food supplements is also a major factor expected to hamper growth of the global food supplement market over the forecast period.
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The global food supplements market report has been segmented on the basis of type, user, form, and region. On the basis of region, into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
The market in North America accounted for highest revenue share in the global food supplement market, followed by Europe. This can be attributed to high awareness levels among individuals, and presence of prominent players in countries in the region. The market in Asia Pacific is expected to witness fastest growth over forecast period, owing to factors such as increasing awareness about health and diet, and increasing disposable income in countries in the region.
Key players of global food supplements market include Amway, Danone, Bayer HealthCare, BASF, Glanbia, Nestlé, Yakult, The Himalaya Drug Company, GlaxoSmithKlin, Pfizer.