Ed Sheeran, an English singer and songwriter have broken the previous Spotify record for the best first week of streams for an album with his latest release ÷. The 26-year-old had seen more than 273m streams of his third album, after five days of release on Tuesday. The previous record was set by The Weeknd who saw 223m streams in seven days with Starboy last November.
A Spotify Spokesperson interpreted, “It’s fair to say Ed Sheeran nearly broke Spotify this week.” Ed’s on course for a number one album this week, which will be revealed during The Official Chart with Greg James on Radio 1. When it comes to the chart, for every 1,000 streams of an album that counts as one physical sale. Based on that formula his streams would count for at least 273,000 sales in the charts. It’s expected he will take over the singles charts too, having nine out of the top 10 slots in the midweeks on Monday.
Spotify has also disclosed that the 16 tracks from ÷ are the most-streamed 16 tracks this week. When it comes to the singles chart, 150 streams of a song counts as one physical sale. The Official Charts Company disclosed that just 6% of Ed’s midweek sales came from streaming sites, so his total is expected to be huge for first-week sales of an album. More than 800,000 sales of Adele’s 25 in November 2015 gave her that record, and that’s something Ed is conscious of.
He recently announced GQ magazine: “Adele is the one person who’s sold more records than me in the past 10 years. She’s the only person I need to sell more records than. That’s a big effort because her last album sold 20 million. But if I don’t set her as the benchmark then I’m selling myself short.”