Apple is all set to earn a massive $3 billion from Pokémon Go through in-app purchases in the next year or two, according to analysts.
This is owing to the enormous amounts of Pokécoins purchased by players from the store, used for buying additional objects and features in the game.
A 100 Pokécoins pack costs 99 cents, while a 14500 Pokécoins pack costs $99.99 on the Apple Store.
As of 18 July, Pokémon Go had 21 million users in the US alone, in less than two weeks after being launched.
The game has officially been released in 35 countries, and is available on Android devices as well.
Laura Martin of Needham & Co brokerage systems said Pokémon Go’s ratio of paid users to total users was almost 10 times that of Candy Crush, which generated more than $1 billion of revenue in both 2013 and 2014.
App analytics firm Sensor Tower recently published in a report that users in the United States are spending far more time playing the game than they are using Facebook or WhatsApp.
Electronics retailers have also seen a bump in sales of mobile chargers and charging cases since the launch of the game.
Up to Tuesday’s close, Apple’s share prices had gained 5% in market value, or about $25bn, since the launch of the game in the United States on 6 June. Nintendo’s stock has nearly doubled.